Simcoe County Rovers FC Signs Multi-Year Premier Sponsorship with BET99

Simcoe County Rovers FC is pleased to announce a four-year premier sponsorship with Canadian-based premium online sports betting and casino platform BET99. The agreement aligns two leading Canadian sports brands and extends BET99’s participation in the professional sports arena to the community level. 

As part of the multi-year sponsorship, Rovers FC will wear the BET99 logo on match day jerseys and the training tops worn by player and coaches of the women’s and men’s League1 Ontario Premier Division teams. BET99 and Rovers FC will also co-host local activations and support a range of community initiatives. 

“The partnership with BET99 represents a tremendous opportunity for Rovers FC to grow in a sustainable way,” said Rovers FC President and Co-owner, Julian de Guzman. “Signing a multi-year sponsorship with a premium brand like BET99 is an exciting next step for us.” 

“BET99 is known for its leadership in the Canadian sports arena and its focus on local markets,” said Jared Beber, CEO of BET99. “Building our presence in the local sports organizations is a natural extension for us and we’re happy to be able to support both the Simcoe sports community and the growth of premier level soccer across Ontario.” 

“Simcoe County Rovers FC is thrilled to welcome BET99 to our growing family of corporate partners,” said Rovers FC Chief Marketing Officer, David Zbar. “We look forward to activating this exciting new partnership, furthering our commitment to growing the game of soccer in Simcoe County and League1 Ontario.” 

The Rovers 2023 pre-season begins in February and the season kicks off in April. Club and ticket information can be found at or via Instagram and Twitter @RoversFC_L1O 

About Simcoe County Rovers FC: 

The Simcoe County Rovers FC our a newly formed professional soccer playing in League1 Ontario, the third division of men’s club football and top division of women’s club football in Canada. The Rovers play their home matches at Georgian College in Barrie, Ontario. 

The club is owned by Canadian national team members, including Atiba Hutchison, Cyle Larin, Janine Beckie and Julian de Guzman. 

About Sports Venture Holdings and BET99 

Sports Venture Holdings Inc. is a holding company of subsidiaries that operate the market-leading BET99 brands. BET99 offers premium online sports betting and casino platforms to Canadians, leveraging the brand’s unique understanding of the country’s regional differences to create localized, diverse products tailored to each market. BET99 also boasts a number of unique Canadian partnerships, including UFC Hall 

of Famer Georges St-Pierre, NHL All-Star Auston Matthews, two-time Olympian Alysha Newman, international soccer star Sebastian Giovinco, the Ottawa Senators, Live Nation, Postmedia, CF Montreal and the Montreal Alouettes. 

For Simcoe County Rovers FC media enquiries, please contact: 

For BET99 media or investor enquiries, please contact: 

Ema Asler 

Kaiser & Partners Communications