Simcoe County Rovers FC Announces Appointment of New Executive Advisor

BARRIE, ON – Simcoe County Rovers FC are pleased to announce that Mr. Jamie Massie has joined Simcoe County Rovers as an executive advisor effective December 21, 2022.

Mr. Massie is the President, Co-Founder and Co-Owner of Georgian International, where he provides leadership and vision to the company’s automotive, aircraft and real estate businesses. Mr. Massie is a true entrepreneur and business visionary, whose contributions have resulted in the creation of many high paying jobs in the Barrie area.

Believing in the importance of community and philanthropy, Mr. Massie has been actively involved in sport and fundraising for numerous charities including the Royal Victoria Hospital, Barrie Public Library, McLaren Art Centre, the Lake Simcoe Conservation Foundation, and the Barrie Molson Centre.

Joining the Rovers is a continuation of Mr. Massie’s generous contributions to the Barrie sport landscape. Massie was responsible for bringing the Barrie Colts, a major junior OHL franchise to Barrie, building a 4,200-seat OHL arena, and has been a long-time supporter of the Barrie Baycats and numerous youth sports programs and facilities in Simcoe County.

Jamie Massie’s impressive list of awards and acknowledgements include Barrie Businessman of the Year, Canada’s Top 40 Under 40 as awarded by Canadian Business Magazine, the Ontario Provincial Police Citation Award, Queen’s Jubilee award for citizenship, his induction into the Barrie Sports Hall of Fame, an honorary degree and fellowship from Georgian College and an Honorary Doctor of Laws from Northwood University.

Mr. Massie was one of the driving forces behind the creation of the Canadian Automotive Institute at Georgian College, which he has generously supported for over 25 years. In 2006, he also helped establish the J.C. Massie Automotive Bursary in memory of his late father. Jamie served as Honorary Colonel at CFB Borden from 2010 to 2020 and was instrumental in the establishment of the Borden Legacy Park, which pays tribute to the more than 2 million men and women who have trained at CFB Borden over the last 100 years.

Mr. Massie is a graduate of Michigan’s Northwood University and recipient of its Outstanding Alumni Achievement Award.

“We are delighted to have Jamie join Simcoe County Rovers FC as an executive advisor. Jamie’s business expertise and deep connection to Simcoe County will provide tremendous value to the organization and deepening our connecting with the community.,” said Julian de Guzman President and Co-Owner.

To learn more about the Rovers FC corporate partnership programs, please email Club General Manager at

For more information, please contact:

Simcoe County Rovers FC
Mr. Julian de Guzman
President & CEO

Simcoe County Rovers FC
Mr. Peter E. Raco
Chief Executive Officer


The Simcoe County Rovers FC our a newly formed professional soccer playing in League1 Ontario, the third division of men’s club football and top division of women’s club football in Canada. The Rovers play their home matches at J.C. Massie Park at Georgian College in Barrie, Ontario. The club is owned by Canadian national team members, including Atiba Hutchison, Cyle Larin, Janine Beckie and Julian de Guzman.